The speed of loading a website is an important factor for any digital experience, but especially when using mobile and PC. Having an efficient and fast loading website can be the difference between a pleasant, engaging experience and an unenjoyable one.
As more businesses move online, it is important to ensure that those websites can provide a smooth UX (user experience) on the devices customers use to access them. Many users tend to visit websites over their phones, meaning that mobile speeds and usability are particularly important. Mobile speeds are typically slower than those of PCs, so using techniques such as reducing file sizes, streamlining code and caching can assist in ensuring that slower smartphones load the website correctly and quickly.
While optimization for PCs is important, it also needs to be tailored specifically to desktop browsers, as desktop internet speeds are typically faster than a mobile connection. Additionally, PC users expect a certain degree of quality with their experience. Webpages should show colored elements correctly, necessary background information should be readily available and media should play correctly (including video). If a website does not operate correctly or quickly on a PC, it might lead the user to abandon the site altogether or switch to another provider with a similar offering.
Speed is therefore incredibly important for any website while on both mobile platforms and PC. Ultimately, it ensures that the customer has an enjoyable experience with the product or services they are viewing and encourages repeat visits or business down the line.
As we become increasingly reliant on technology, the importance of web page loading time has become more important than ever before. Web page loading time affects everything from user experience to search engine rankings. Especially with mobile and PC users now one of the largest online user groups, how quickly a website loads needs to be managed and optimized in order to ensure customers experience a positive experience.
Studies have found that on average, a user expects web pages to load in under two seconds on either mobile or PC. Consequently, if a website does not load in this timeframe, it is likely the user will abandon the page for another one that can offer them quicker access to what they need.
Moreover, the speed at which websites load determine the SEO of those sites as well. Search engines like Google now prioritize page-loading speeds as being an important factor in how highly ranked websites appear in search results. In other words, if your website takes ages to load, even on PC and mobile devices, you’re going to appear lower in search results. Meaning you may never even get seen by potential customers.
The key takeaway here is that webpage loading speed is paramount when it comes to adding value to your customers and making sure your website appears prominently in search engine results. Investing time into optimizing your website’s coding and minimizing external images might just be the difference between success or failure of your website.
